What do people like doing more than their small business accounting? It’s a pretty long list. Many small business entrepreneurs are not accounting savvy. They dread doing the admin work. It takes a lot of time and effort. Recognized as the most user-friendly cloud accounting platform in the category, FreshBooks wanted small business owners to know that their software was easy and painless to use. Because let’s face it: there’s so many other things you’d rather be doing. 

We knew his important fact was everything to a time-starved small business owner. The only thing that could be even more valuable than making money? Finding time. “Would You Rather” launched in 4 global markets – US, Canada, UK, and Australia – across various digital channels including online video, connected TV, as well as broadcast media.