
The sanitizer space is old, soft and corporate. While category brand leaders continue to lean clinical, we saw an opportunity to zag cultural. Introducing Deadly Clean. Fragrance-forward with high-design optimism in the packaging and a no-nonsense, honest brand voice.
In partnership with growth equity partner Grid Ventures, we created a new competitor in the cleaning category with more color, confidence and impact. Ostrich created every aspect of the brand footprint; including go-to-market strategy, name & brand design, packaging, website and both B2B and B2C advertising. Clean. Mean. Smells like a dream.
Services:
Brand Strategy, Investor Tool Kit, Naming & Brand Design, Packaging Design, Website Design, B2B Advertising, B2C Advertising
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