The sanitizer space is old, soft and corporate. While category brand leaders continue to lean clinical, we saw an opportunity to zag cultural. Introducing Deadly Clean. Fragrance-forward with high-design optimism in the packaging and a no-nonsense, honest brand voice.

In partnership with growth equity partner Grid Ventures, we created a new competitor in the cleaning category with more color, confidence and impact. Ostrich created every aspect of the brand footprint; including go-to-market strategy, name & brand design, packaging, website and both B2B and B2C advertising. Clean. Mean. Smells like a dream.