Met-Rx is widely known as one of the ‘original’ protein & meal-replacement bars. With a slew of new competitors across the health supplement and ‘healthy snacking’ category, the brand’s parent company, 1440 Foods, was looking for a new direction and fresh face for the brand.

Recent changes to NCAA rules & regulations around student athlete endorsements, provided an emerging opportunity to introduce new Met-Rx brand ambassadors. Partnering with 1440 Foods and ESM, Ostrich created the company’s first-ever NIL marketing partnership agreement with All-American Georgia Bulldog, Brock Bowers.  Launched in 2024, the US digital campaign “One More” re-positioned Met-Rx as the brand of choice for pushing beyond limit; a true testament now being played out in real time, as Brock Bowers declared himself for the NFL Draft and the next chapter of his football career.