Creative Track Record
Moms Demand Action
Founded by Shannon Watts the day after the Sandy Hook Elementary School tragedy, Moms Demand Action (MDA) is now the preeminent grassroots movement in America fighting for public safety measures to protect people from gun violence.
MDA’s advertising efforts are widely regarded as the most culturally impactful anti-gun violence campaigns ever; having helped grow the organization to international prominence with over 10 million supporters and membership chapters in every US state. Winner of 9 Cannes Lions, North American Grand Effie and D&AD Black Pencil for Impact. Credit: Chief Creative & Lead Writer / GREY
To date, “Choose One” and “Groceries not Guns” have been viewed by more than 300 million people worldwide and covered by more than 200 media outlets. More importantly, they’ve helped pressure many companies, including Starbucks, to stop allowing guns in their stores.
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