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Algorithm | Digital Product
RBC SA&I
The worst part of shopping is checking out. Shoppers hate lines. So do retailers. With billions in lost sales every year from walkaway shoppers, fast makes money and slow takes money. That’s why RBC and Qualcomm partnered to create a game-changing new technology that allows shoppers to make purchases anywhere in the store.
Our challenge? Give it a name. Design the brand and experience. Explain how it works in simple terms anyone can understand. Cut through the tech jargon and IoT speak. Make it matter to shoppers and retailers alike. Enter Verge. On the cusp of where retail shopping is going. Point of sale from every point.
Services:
Product Strategy, Naming & Brand Design, User Experience, B2B Advertising, Film Production
Customer data sharing and ‘Data Clean Rooms’ (DCR) are the newest thing in marketing & programmatic media. However, with such innovation comes legitimate concerns over privacy, security and governance. As a new entrant, RBC came to us to help brand their new DCR offering and create a B2B strategy to bring their new platform to market.
We focused on leveraging RBC’s industry-leading financial data security credentials. “Arxis” was designed as a fortress of impenetrable strength and security, operating at the central point where all information connects. Brand design, data visualization, and B2B product storytelling all played a part in bringing this new technology product to life.
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Ostrich is a Founding Partner of byTheNetwork, an
award-winning, global network of 34 independent
agencies; covering 34+ key markets worldwide,
from Toronto to Bangladesh.
Ostrich is a Founding Partner of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide, from Toronto to Bangladesh.
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